July 4th Fashion Under $60 – Simply Vera Vera Wang & Princess Vera Wang

July 4th is quickly approaching us and that means it’s time for a fun, new outfit to wear to all of your holiday celebrations. Whether your plans consist of a casual day of grilling on the beach or enjoying a rooftop party with friends, Princess Vera Wang and Simply Vera Vera Wang have the perfect pieces to spruce up your July 4th outfit, – all under $60. Below are some of our top picks from both collections, including on trend summer accessories from SVVW and flirty dresses and tops from PVW.

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David’s Bridal and Vera Wang 2014 collection online

With the Spring 2014 WHITE by Vera Wang collection, exclusively at David’s Bridal, Vera Wang continues to incorporate her artistry and sophisticated design aesthetic into elegant looks for any modern bride and her bridesmaids. The Spring 2014 collection introduces new bridal gowns, bridesmaid dresses and accessories.4059



The Spring 2014 Bridal Collection presents five new bridal gowns ranging from $728-$1,798 in a variety of feminine silhouettes with modern details.The bridal collection color palette includes White, Ivory, Champagne, Sterling and Blush while introducing new colors for the Spring season that include Blush/Gold and Champagne/Blush combinations. 4056



The Spring 2014 Collection introduces the limited edition Ebony Collection, priced between $728-$1,248, featuring five popular bridal gowns available in Ebony. The variety of styles includes SOPHIE, NATALIE, ELLA and EMILIA.The Ebony Collection will be available online for a limited time beginning in December at http://www.davidsbridal.com and at select David’s Bridal stores.4058



The Spring 2014 Bridesmaid Collection, priced between $168 to $198, introduces four new dresses that reflect contemporary and classic styles in both short and long silhouettes. The Bridesmaid Collection introduces new colors into the collection including Mist (a light blue shade), Stone (a new neutral) as well as color combinations of Blush/Gold, Champagne/Gold and Cassis/Gold. 4054



The Spring 2014 Accessories Collection, ranging from $78 to $198, features elegant bridal accents that perfectly compliment any bridal look including headbands and veils. 



The Spring 2014 WHITE by Vera Wang collection is available now, exclusively at David’s Bridal nationwide, as well as online at http://www.whitebyverawang.com.




Vera Wang adds to her empire opens boutique in San Francisco

Seems only natural for Vera Wang.  She now has a home on the west coast, so the next obvious project for her was to open a boutique there. This is her first bridal boutique in San Francisco.  “It is one of the most beautiful cities in the United States filled with incredible culture, refinement and a unique clientele,” says Vera Wang.

Located at 180 Geary Street, San Francisco, California, the store occupies 4,640 square feet and overlooks Union Square. Along with outposts in New York City, Los Angeles, Chicago, Moscow, Tokyo, Hong Kong and Sydney, Vera Wang’s latest venture houses her bridal collection and will also carry evening-wear.

This boutique has a contemporary look is created with graphite concrete floors, charcoal grey walls, etched glass doors and blackened steel design elements. The salon experience is about understated elegance, sophistication and modernity. It is designed to engage the bride and her family and friends with options through knowledge and service. vw2 VWSF VWBFStoreRendering1

With boutiques located around the world, it’s increasingly easy for brides to experience “Vera”.

For a complete list of retailers, please visit www.verawang.com.

David’s Bridal is kissing the wedding industry goodby

I’ve been saying there will be major changes in the wedding industry for like….7 months already and I do believe that some people didn’t believe me.  Well, it seems that the first of two major changes has officially happened.  I couldn’t  have written it any better than the story I saw in the NY Post, so here it is.  My advice…if you thought that Vera Wang dress would be your dream dress (read less than her Madison Avenue price) you better get it now….or you’ll be heading back to Madison Ave really soon.  Also and I really hate to be the bearer of doom…there WILL BE another major announcement before 2012 is over.  Yes the wedding world is in for a shake-up.

The owners of David’s Bridal are trying to find a suitor to tie the knot with its 62-year-old retail chain.

Private-equity shops Leonard Green & Partners and TPG Capital have put the retailer on the block and this week have taken first-round bids on the chain of 300-plus stores based in Conshohocken, Pa.

Several interested suitors, including private-equity firm KKR, have been told they have made it to the next round of the auction, according to a source close to the process.

Both Leonard Green and TPG had been hoping for a premium price for the only national wedding dress chain, but, according to sources, those dreams may be left at the altar.

Suitors are offering a price equal to about eight times EBITDA (earnings before interest, taxation, depreciation and amortization), or just under $1 billion, sources said. Unless the action picks up in subsequent bidding rounds, David’s Bridal, founded in 1950 in Ft. Lauderdale, Fla., will be a discount purchase.

By comparison, THL Partners this week agreed to pay a richer 10 times multiple for the Party City party supply chain. Like David’s Bridal, Party City is the only national retailer in its space.

Leonard Green and TPG yesterday also announced a deal to buy national for-profit thrift store Savers. The price: $1.6 billion.

That, too, is about a 10 times EBITDA multiple — 20 percent higher than the multiples being offered for David’s Bridal, sources said.

Both Party City and Savers are more down-market chains, which seems to indicate that David’s Bridal is carrying a middle-market discount.

“If you are down market, that is the place to be,” a banker who works with private-equity firms said.

Leonard Green has been moving David’s Bridal upmarket over the last couple of years in hopes of improving profits at the chain, whose stores are dotted across 45 states.

In April 2010, David’s Bridal announced an exclusive partnership with Vera Wang for gowns priced under $1,500.

Wang has been the go-to wedding dress designer for the power set for years and in recent years Avril Lavigne, Kim Kardashian and Ivanka Trump have all opted for a Wang gown for their big day.

While the Wang gowns at David’s didn’t carry the sky-high price tags of those used by the boldface name set, they did raise the average price of a gown at the chain and accomplish the goals of Leonard Green.

The average price paid for wedding dresses across the industry has risen from $1,056 in 2006 to $1,289 in 2011, according to Brides magazine.

The private-equity firms bought the bridal chain in early 2007 from Federated for $750 million.

If the firms put down cash equal to 33 percent of the purchase price, they stand to about double their money in the sale, a little over a 15 percent annual return. That’s a bit under par for a premier private-equity firm, but still not bad in a recession.

David’s Bridal has hired Bank of America to handle the auction.

Leonard Green did not return calls, and TPG declined comment.

Originally seen in the New York Post:

White by Vera Wang has touches of color for David’s Bridal

I’ve been sitting on this from Vera Wang for over a week until bridal market began and I tell you, I was just about to burst.

You all know that Vera Wang partnered with David’s Bridal and this (in my opinion) is so “Vera” but at an affordable price. This “White by Vera Wang Spring 2012 collection” will allow more brides to transform their wedding dreams into reality and make their day even more special.

The tulle ball gown with Chantilly lace at the bodice, basque waist and cathedral train is as light as air. Think Kim Kardashian wedding dress…because that’s what it looks like!  The one-shoulder basket-weave organza gown with a drop waist and organza petals looks so soft and you will simply float down the aisle.  I’m one for color and love that there are two in the collection that are in pink or blush.

Her bridesmaids for David’s Bridal are simply wearable.  In colors like Amethyst, Blush, Charcoal, Ebony, Midnight, Moss, Orchid, Champagne and Willow will look beautiful both at the wedding and for any event after. There is also a selection of shoes, and hair accessories, so you can truly be Vera from the top of your head, to the soles of your feet.

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This collection will be carried in all 250 David’s Bridal stores in the US and their five Canadian locations.  Bridesmaid gowns range from 0-26 and bridal sizes range from 0-14 but there are some select styles that are available up to a size 26.

Every bridal gown in this collection is no more than $1,500 and for your girls, nothing more than $200.  I’m so glad that I can finally share this collection with you.  If you want to see more from this collection, visit www.davidsbridal.com

In a few days, I hope to share the Vera Couture Collection with you.

Happy Bridal Market!