Redken consultant Guido creates sleek style for Versace Fall 2013

Redken Creative Consultant Guido created a style for the Versace Fall 2013 show in Milan today that we almost would have expected.

He started with a rich blow-dry that held true to the glamour, luxury, and sex appeal that the house stands for, but then added one distinctly new element. The “comb up” he sculpted in the front proved it might just all be in the details, giving the final style just the right amount of rock n’ roll. In fact the edgier-than-usual Versace collection (complete with hard-to-miss nail earrings & razor blade necklaces) when paired with Guido’s “boyish approach to feminine hair” might just succeed in putting 90’s punk back on the fashion map this season.

“I combed up the front of the otherwise simple, luxurious blow-out I gave the models at Versace today, which definitely makes the look feel a little more boyish, a little tougher. But we have to remember this is after all a Versace girl – she’s still going to be sexy no matter what, and the two textures in the look – I used a little hardwear 16 gel in front for higher shine than the lengths – play on this boyish-yet-feminine idea. Though even with the addition of this decidedly rock n’ roll element, the style is overall still very sexy, very glamorous, very Dontatella – all the things that will always stand for Versace.”  -Guido, Redken Creative Consultant

Photos by Charles Sykes for Redken

Create the Look:

1. Apply satinwear 02 prepping blow-dry lotion to damp hair and blow-dry for a smooth straight look with large round brush.

“I didn’t use a flat iron on this look as it’s not supposed to be stick straight, but it’s not a big bouncy blow-out either.” -Guido

2. Create a clean deep left side part with a tail comb, then tuck the left side behind the ear and clip in place to set.

3. Apply a small amount of hardwear 16 super strong gel to the hair starting at the forehead and along the part and then combing the right section slightly up and back into shape.

4. Remove the clip on the left side and finish the style by applying forceful 23 super strength finishing spray to a comb and then lightly combing over style to keep fly-away’s at bay and create a smooth, glossy finished look.

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