Redken Creative Consultant Guido created two classic styles for the design powerhouses Ralph Lauren. For a decadent Ralph Lauren show “From Russia WIth Love” full of fur and velvet, Guido created sleek (but not totally perfect!) ponytails that worked with and without the hats in the collection.
Guido applied Redken satinwear 02 prepping blow-dry lotion to damp hair and created a smooth blow dry. He then raked fingers through to “rough up” slightly to give the look more of an “ease” before attaching in a low ponytail and wrapping a small section of hair around the elastic.
“This style is luxurious but it has a little ease and softness to it. The ponytail is only part of the look for the models, as 90% of the girls are in hats. It’s very true the Ralph Lauren idea of a woman, the American idea of a classic beauty.”