H and M conscious glamour for eco-friendly consumers

For fashion lovers and brides alike the red carpet has become as exciting as the catwalk, with celebrity gowns now creating their very own trends. As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks; all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion.

The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London première, while Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt. Kristin Davis wore the apple green embroidered dress to a Vanity Fair event, and Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at this year’s BAFTAs in London. A top and skirt inspired by Michelle’s exclusive gown will be available in selected H&M stores when the Exclusive Conscious collection launches. Ok, so brides think about it…some of these separates will be GREAT for your bridal party.

Hint: Brides bring your bridal party with you the day of the sale and let them get their size immediately, because like all their collections…they will sell out quickly! Make it a day of it then go have a great lunch to celebrate!

Some of the collection will include:

Pleated Mini Dress: Green is the perfect shade for today’s red carpet, especially in an organic cotton blend mini-dress with a cut-out back and flirty pleated skirt.

Photo Print Dress: Kaleidoscope colors decorate this photo print dress and matching jacket in a recycled polyester blend.

Beaded Maxi: This lemon yellow chiffon maxi gown in recycled polyester has a beaded bodice, combining elegant decoration with classic design.

Ultimate Red Carpet: This glamorous evening dress features creamy white organic cotton and silk bouclé at the top, with an organza plissé meringue skirt – available in a limited edition of 1,000 pieces, each individually numbered. I can absolutely see this on a bride this season. 

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The Exclusive Conscious collection, which will be available from April 12 in around 100 stores H&M worldwide, as well as selected looks on-line.



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