Condé Nast changes the look of brides

Even though I was eyeball deep in New York Fashion Week, I did keep my ear to the bridal grindstone.  There was a little post on our Facebook page, but you know me.  I wanted to make sure I had all the information and all the changes, before putting this out there.  Last week Condé Nast CEO Charles Townsend and President Bob Sauerberg announced several changes to the editorial staff at their magazines.  I’m sure that the rare joint meeting was to discuss the rumors that had begun to swirl.

When all was said and done, Millie Martini Bratten was fired as the Editor and Chief of Brides magazine and replaced by Anne Fulenwider, who was the executive editor of Marie ClaireMichelle Myers leaves as publisher of Lucky to become the new publisher at Brides. Brides Local magazines and editor in chief Julie Raimondi resigned this week to take a job at a start-up, and Brides publisher Carolyn Kremins has literally landed at Condé Nast Traveler. Condé Nast also plans to stop publishing the Brides Local magazines in all 16 different regions.

Crazy right??  I was having lunch in August with someone in the industry and magazines came up in conversation.  The rumors had begun then so I’m not really surprised by this.  I think that the timing (just 3 weeks before bridal market) is so the new editors will be in place to make the choices that will set the tone of the future of these magazines.  The CEO and President stressed the importance of beefing up revenue and widening profit margins, according to several people at the meeting. They also emphasized that editors should be more experimental with their Web sites to increase revenue like Wired, Vanity Fair, Glamour andThe New Yorker, other publications under the Condé Nast mast.

I can say that ‘rumor’ also is swirling about another major bridal publication either changing hands or closing all together.  WOW…who said that bridal is an industry that never dies?


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