NYFW: Rowenta moves full-steam ahead for Mercedes-Benz Fashion Week

Rowenta is turning up the heat as it enters its fifth season as official garment care sponsor of Mercedes-Benz Fashion Week at Lincoln Center in New York. They will offer event attendees the opportunity to engage with the brand and experience Mercedes-Benz Fashion Week as never before.  This is a very good thing and I’m sure welcomed.

If you’re not attending NYC Fashion Week, then join Rowenta’s Facebook and Twitter communities for the opportunity to win tickets to a Fashion Week show or win an exclusive Mercedes-Benz Fashion Week Pro Master iron.  Become a Rowenta fan on Facebook or follow the brand on Twitter for added instructions.  Let me say that this is a great product to put on your wedding registry!!

Custom Creations:

On Fri., Sept. 9, attendees will be able to create stylish t-shirts and tote bags using the exclusive Mercedes-Benz Fashion Week Pro Master iron and fashion designer and Rowenta style ambassador Althea Harper’s custom iron-on designs at the Rowenta iron-on pop-up station in the event Lobby in Lincoln Center.

Mix & Mingle:

Fashion Week attendees can meet with Style Ambassador Althea Harper on Fri., Sept 9

Walk the Catwalk:

All week, attendees will be able to work the Rowenta Runway in the Rowenta photo booth at Lincoln Center. Attendees can also enter to win an exclusive Mercedes-Benz Fashion Week Pro Master iron. Four winners will be chosen daily.

Thurs., Sept. 8- Thur., Sept. 15 while the event Lobby is open

Fri., Sept. 9 from 10:30am-2:30pm

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