A.B.S. by Allen Schwartz is known for its “affordable luxury” red carpet-inspired fashions. We’ve recently seen him launch this “Royal Dresses” collection. Well his wish to help everyone live a luxurious lifestyle at affordable prices, has moved beyond.
The brand has added accessories as well, from sun-wear to handbags and evening bags to jewelry. Now, watches will make sure everyone gets to the ball, wedding, or surprise proposal on time.
“The watch tie-in is actually what Allen Schwartz talks about: affordable luxury,” says Lenny Rosenbaum, director of licensee Genesis Time Group. “That’s what we’re doing, and in watches, that means paying attention to detail using fine materials like python or stingray straps and elegant crystals.”
Like the namesake apparel brand, the watch line features a broad array of styles, from sporty chronographs to dressy evening options with stones.
“Many women shy away from watches when they’re all dressed up, but we came up with elegant watches that complement eveningwear with unique silhouettes like a flower or slender butterfly case, and lots of colored stones,” says Rosenbaum, explaining the opportunity the brand saw in dressy fashion watches.
That said, the launch is much more. “A.B.S. might be best known for its dressy styles, but it’s expanded into just about every category since its start,” says Rosenbaum. “This is a great license as we get to work in so many watch categories, from sporty to day-into-evening to evening-wear. The brand encompasses so much today but the loyal A.B.S. customer still wants Allen Schwartz’s little twists and design detail.”
Retails range from $80 and will go up to $300 for specialized pieces with diamond and gold accents.