ShopBop.com enters the bridal race

It seems like every few days there is yet another company entering the bridal market.  Yes, they are all trying to get a piece of the bridal dream (read: one of the very few industries that is ‘Recession Proof‘) as well as help you find the dress of your dreams.  I will say that I’ve seen some   of the collection and they are really, really lovely.

The ShopBop Wedding Boutique is now open

I will say that this isn’t for the truly traditional bride, so no Oscar, Monique or Carolina…but you won’t have the look of J.Crew, David’s Bridal or BHLDN.  These gowns are for the whimsy, fashion forward and yes younger bride (I’d say 21-30).  You will however find beautiful creations by: Marchesa, Lela Rose, Catherine Deane, BGBG Max Azria, Halston Heritage, Thakoon, Calvin Klein, Temperly of London and many more

They also have some really great bridesmaids dresses that I think are pretty snazzy as well as intimate apparel and accessories.

What makes this an innovative site is they allow you to see the front AND back of the dresses.  How Smart….THANK YOU!!  I can’t believe it’s taken so long for a company who wants to sell to a bride – ok – a woman so long to realize that we want to see the front and back, especially when you may be purchasing it online.  For that alone, they get major cool points.

So take a look at Shopbop.com and while the dresses are comparable in price, you may just find that special, along with all your underpinning and accessories at this one-stop-bop shop.




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