Melts in your mouth, not in your hand – Le Whif


What Le Whif looks like

How many times have you wanted just a touch of chocolate without the calories? Have you ever said “If only I could inhale my chocolate, it might take the edge off my craving? Well if you’ve ever thought of or had wild dreams of chocolate, then I think I’ve found the product for you. This is not only a great idea to give to your bridesmaids, but a way to fulfill your craving with out the calories. Yes you can eat your chocolate – by breathing it!

Le Whif is the creative vision of Harvard professor David Edwards, lead inventor of Le Whif. He has said, “Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing.”

I’ve asked Tom Hadfield the spokesperson of LeWhif the question I know you’re all thinking… Do you think this would be a ‘benefit’ to the workout process for people who want/need to work out but don’t want to give up their chocolate fix?

Yes, maybe. Think about it. When you eat a chocolate bar, most of the chocolate passes through your mouth without actually contacting your tastebuds. From a taste point of view, most of the chocolate is not serving you, apart from delivering calories through digestion. By whiffing, the chocolate has no chance to pass through your mouth without falling on your tongue or other surfaces in your mouth. Most of the chocolate you whiff, you taste. If taste is driving you to eat more than you wish to eat, Le Whif can help.

So how does LeWhif work? Well you place Le Whif between your lips and inhale, through your mouth. Fine chocolate powder leaves Le Whif, enters your mouth, and remains there.

What about calories if there is chocolate in your mouth?

The total mass of chocolate powder in Le Whif is about 200 milligrams. This amounts to less than 1 calorie of chocolate.

How do we practically consume chocolate in Le Whif?

A single puff from Le Whif normally puts about 50 milligrams of chocolate in your mouth. This means that from a single Whif, you can enjoy up to four puffs of chocolate. Between puffs you can close Le Whif and put it in your pocket, pulling it out again minutes, or hours, later. The chocolate remains contained and protected in Le Whif between uses.

So I tried it and you know what, it’s really pretty good. I tried the chocolate mint, and the raspberry chocolate. Each gave the sensation that I was having a chocolate bar without the melty chocolate mess.

I’ve also asked if they can do private labels if you wanted to this to be a bridal party gift or a part of your wedding table (hey, a unique thing to add to your candy table huh?? Just a thought!), and they can.

With a minimum order of 100 piece (which they will do at a discount – yea!!) I think you can easily fill this by giving 1 or two per person at your wedding…or keeping a few extra for your self.

Le Whif is Le Magnifique! To purchase them contact: Le Whif is http://www.laboshop.fr/lewhif.html I’ve been assured that they will have locations in the US this fall, but don’t let this stop you from purchasing it now.

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